Professor Trost is regarded as one of the most well-known and leading experts in the field of human resource management. For many years, he has successfully advised companies of all sizes and industries on strategic HR issues, and since 2005, he has been teaching at the Business School of Furtwangen University in Germany. He is known not only as the author of numerous professional articles and books but also as an internationally sought-after speaker at renowned conferences. Before becoming a professor, he was responsible for global recruitment at SAP for many years, and today he is also a partner at the award-winning consultancy firm Promerit.
What you can expect from 'Talent Acquisition Strategy: Mastering Recruitment in a Talent-Short Market'
The shortage of skilled workers and employees has reached dramatic levels. Consequently, the competition for qualified talent in the job market has become extremely intense. Although employers cannot change the job market, there are many ways and approaches to remain competitive.
In this dynamic and interactive lecture, you can expect highly practical answers to the following questions:
How to differentiate various needs and develop a compelling talent acquisition strategy accordingly?
Why is focusing on key and critical functions essential for any talent acquisition strategy?
How to position and present yourself as an employer on channels that are relevant to target groups?
How to leverage existing employee networks to actively find and approach future employees?
How to maintain long-term relationships with promising candidates?
How to provide an attractive candidate experience?
How to place the target group at the center of your thinking and actions?
How to define and use the right key performance indicators?