is an experienced marketing and PR researcher with over 15 years of professional experience. Currently, she holds the role of Marketing Manager and Senior Researcher at Alma Career Croatia, managing the leading job advertising portal in Croatia – MojPosao. Under the umbrella of Alma Career, she plays a key role in the methodology behind products such as Employer of First Choice, Pulser – an employee satisfaction survey tool, and the MojaPlaća salary benchmarking service. Before developing her career at MojPosao, Antonija graduated in Psychology from the University of Zagreb. Her academic background sparked a deep curiosity for research and a strong interest in understanding human behavior and the ever-evolving dynamics of the labor market. Her research has become a catalyst for numerous discussions in the business sector and a key source of relevant and objective data when it comes to the labor market.
What you can expect at the ‘Bootcamp: From blah blah to WOW Ads’
How many times have you published a job ad full of phrases like “dynamic environment,” “team player,” and “competitive salary,” secretly knowing it wouldn’t make any real difference? If it sounds like everyone else, why would anyone choose to apply to you?
The workshop focuses on one of the fundamental tasks in recruitment today: writing authentic job advertisements that truly attract the right candidates. Participants will, through concrete examples and hands-on practice, realize that writing job ads is not as daunting as it may seem and that an authentic ad can be created in just a few minutes with the right tools. Special emphasis is placed on authenticity, emotion, and realistic promises that employers can actually deliver.
In the second part of the workshop, we take things to the next level: from paper to video. In teams, you’ll conceptualize and film a short video that clearly communicates who you are as an employer, without production crews, but with authenticity that can’t be faked. If you want to start attracting the people you actually need, this is the workshop for you.
The workshop is intended for recruiters and anyone who is involved in writing job advertisements as part of their daily tasks.