Vladimira Senčar Perkov

Vladimira has over 20 years of experience in managing the organization, corporate culture and human resources, of which over 10 years in leadership positions. From 2013 until today, she has been managing the human resources of INA Group in the markets of Croatia, Slovenia, Bosnia and Herzegovina and Montenegro. In her role, she positioned and developed human resources as a strategic business partner. She graduated in economics from the University of Zagreb and an Executive MBA from the Cotrugli Business School in Zagreb.

WHAT CAN YOU EXPECT AT THE LECTURE

How did People&Culture replace HR?

The transformation experienced by HR people in the last decade and everything that awaits us in the future is best described by the line of one of the most important Croatian writers "Constant in that world is only change".

What will you find out in the lecture

  • Why did agile and strategic HR replace the former transactional and administrative HR function?
  • Who has been responsible for the transformation of HR so far and can HR continue to develop on its own?
  • What are the new disciplines in HR and how and why did they develop?
  • Why is a radical departure from current HR practices, rigid policies and bureaucracy necessary?
  • HR as a catalyst for innovation and modern business?