She mastered her creativity, communication skills and innovative approach in Public Relations and Internal Communications, and her first Employer Branding campaign was created and implemented in Iskon, at time when Human Resources was struggling to be recognized. As a team member of Deutsche Telekom Group she is putting daily effort to achieve high standards of activities and practices related to employee experience. Her main goal is to connect data, people, their passion and business opportunities.

What can you expect from the panel?

Decisions in business have always been made primarily based on numbers, and their importance is crucial for successful Employer Branding. However, it often leads to wrong interpretation and application of data we have or we look for answers in the wrong places.

The answer to the question and specific examples of how your company can use data to optimize Employer Branding will be provided by these panelists: Ivana Šarić Nađ, Employee experience and employer branding expert (Hrvatski Telekom), Vanda Lugarov, Head of HR (MojPosao) and Lara Šubić Šuša, manager of the Employer Partner project (Selectio Group).

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