Geertrui Mieke De Ketelaere

Geertrui Mieke De Ketelaere is Adjunct Professor at Vlerick Business School. She holds a master degree in civil and industrial engineering and specialised in robotics and artificial intelligence during her studies. Over the last 28 years, she has worked for several multinationals on all aspects of data and analytics (IBM, Microsoft, SAP, SAS, etc). From a business consulting point of view, she is specialised in defining the AI business canvas, from potential value to predefined risks. With her understanding of the hindsight, insight and foresight of AI technologies, she also frequently acts as an expert and coach behind the scenes.

In her public presentations and recent book, Mieke puts the focus on the demystification of the hype around AI. The State Secretary of Digitalisation, Mathieu Michel, appointed Mieke as "Digital Mind" in 2020. In 2022, Mieke was runner-up in the selection "ICT Personality of the Year" in Belgium. Today, Mieke continues to share her vision on the future of AI as speaker on international radio, television and conferences.

What can you expect at the lectureThe Good, the Bad & the Ugly of AI” :

During this keynote session, Mieke will embark the audience on a dynamic exploration of AI's impact and value in the HR realm. She will look beyond the promise of innovation and translate some unknowns and hidden complexities. At the start, she will dive into the 'good,' where AI outshines certain human capabilities. By recognising the unique strengths of human intelligence, however, the future will foster a symbiotic collaboration with the two. Additionally, she will address the 'bad' by navigating common pitfalls in current AI projects in companines – from training data errors to unconscious bias to a misunderstanding at the level of people&processes.

The audience will gain insights into rectifying these issues for successful AI integration in the future. Finally, she will confront you with some 'ugly' realities, including intentional misuse of AI in areas like fake news and deceptive speech. She will invite the audience to advocate an 'ethics by design' approach to safeguard the value algorithms can bring, while striking a balance between innovation and mitigation risk.