Alex Her heads up the Global Employer Brand at GoDaddy, where he's on a mission to grow the organization's employer brand globally, share amazing stories and help attract awesome talent to join the team. He's passionate and proficient in content marketing, recruitment marketing, employer branding, digital strategy, growing and helping brands via social media, and managing campaigns and marketing projects that help job seekers find new jobs.
His work and impact in the industry have resulted in his being named "15 Inspiring Employer Brand Leaders in the Southwest" by Comparably, and "35 Employer Branding Experts You Should Add on LinkedIn." He also sits on the Talent Brand Alliance Board, leading the Marketing Committee.
What to expect from the lecture “What you can expect Beyond Buzzwords: Utilizing the Power of Content Marketing to Attract Talent and Staying Ahead of the Competition”:
- Discover the art of crafting compelling messages that resonate with your target audience
- Uncover the secrets to producing visually stunning and engaging content that captivates your audience's attention
- Gain a competitive advantage by leveraging AI to conduct comprehensive research on competitors and industry trends
- Discover which tools can provide valuable insights into your competitors' strategies and market dynamics
- Stay ahead of the game by exploring upcoming trends and innovations in recruitment marketing
You will walk away from the session with practical uses that can be applied to any HR or employer branding team, big or small, and new and old.