PhD Željko Jović is one of the leading experts in private health insurance and employee benefits in the Republic of Serbia. He gained significant experience through more than ten years in senior leadership roles across both sectors - private healthcare and insurance. Since 2025, he has been serving as the Head of Health and Employee Benefits Team at Marsh Serbia. Prior to that, he held the position of Director of Voluntary Health Insurance at UNIQA and DDOR Insurance, as well as Sales and Marketing Director within some of the largest private healthcare systems, including Bel Medic and MediGroup. He earned his PhD from the Faculty of Organizational Sciences at the University of Belgrade. In addition to his doctoral dissertation, “Development of an Interdependence Model Between Sales and Marketing in Private Healthcare Institutions in the Republic of Serbia,” he has published numerous analyses and research studies that remain a highly valued resource for the further development of private health insurance and employee benefits.
What can you expect at the workshop titled “Benefits on Trial: From Cost to Strategy”
If benefits don’t change employee behavior, it’s hard to say they serve any real purpose. And without a clear purpose, HR is not managing one of the key business risks: turnover, burnout, declining productivity, and rising healthcare costs.
In most organizations, benefits are still just a list of perks. At best, they function as an administrative tool. Rarely are they what they should be — an instrument for making business decisions.
This is not another HR workshop where we simply talk about benefits.
This is a business challenge where we will turn benefits into strategy. Through teamwork and real business scenarios, you will step into the role of management with a clear task: make decisions that change employee behavior and directly impact business results. Because in the end, the real question is not what you offer employees, but whether you are solving real challenges or simply financing them.