After graduating from the Faculty of Law in Zagreb in 2015, she decided to pursue a career in HR within the private sector. She began her career at Klimaoprema d.o.o., then with 285 employees, where she established and developed the Human Resources and Legal Affairs department.
This year, she celebrates 10 years with the company, now serving as the Director of People and Culture for the entire Amelicor Group, which evolved from Klimaoprema’s business expansion. During her first three years, she managed all HR functions independently, from administration to implementing development processes. Today, she leads a division of 8 team members covering Labor Relations and People & Culture Development.
She has designed and implemented numerous projects that continue to run: an internal newsletter that evolved into the quarterly magazine LjuPKO, an annual Family Day for 500 employees, internal knowledge academies, the KO Rise program for production workers, the Ameliorated Leaders program for 80 team leaders, and awards for Employee of the Year and student innovation and creativity from FSB. These initiatives have made Klimaoprema a recognized and attractive employer.
Her passion lies in knowledge transfer through internal training programs and conference presentations, showcasing her team’s work and promoting people and culture development within a group that now employs over 1,000 people.
What you can expect from the “Amelicor Group Case Study: Why those who can go anywhere choose to stay“
In an era of loud employer branding campaigns, viral videos, and inflated promises, more and more companies are facing the same question: how can they retain top talent in the long term, without noise, clichés, or huge budgets?
This presentation offers a practical, deliberately “old-fashioned” perspective on employer branding, based on authenticity, trust, and real relationships. Through concrete examples from practice, we will show that loyalty and belonging are not built through campaigns, but through behavir, everyday, consistent, and sincere.
We will cover:
- How to retain employees without aggressive employer branding activities
- Why projects with real social impact give deeper meaning to work
- How leadership by example creates a stronger culture than formal development programs
- Why security and stability are crucial factors in uncertain times
- How recommendations and trust become the most powerful employer branding tools
- How understanding the local community increases employee engagement
- Why small, consistent initiatives build loyalty over the long term
- What it truly means to be a “family company” in practice
- Why authenticity is the only HR trend that lasts in the long run
The presentation is intended for HR professionals, managers, and leaders who want to build a sustainable, resilient, and human organizational culture - where people stay because they want to, not because they have to.