Natalija is an expert in organizational culture development and change implementation, with extensive experience in leading organizational development and strategic direction of companies. As a certified consultant for the Denison High-performance Culture© model, she helps organizations evaluate, understand and optimize their culture to achieve business goals and long-term sustainability, making her one of the region's leading experts on organizational culture topics

Her experience includes building business strategies, implementing the OKR methodology for strategic goal setting and leading teams across multiple locations. With a strong entrepreneurial mindset and deep knowledge of the Croatian market, he successfully helps companies align their culture with business ambitions and ensure long-term growth.

As a co-founder of the successful consulting company Razum, Natalija brings realistic, business-oriented solutions, connecting theory with practice and ensuring real results.

What can you expect at the workshop "Organizational Culture – The Biggest Unused Business Asset or the Silent Growth Killer?"

Culture is not an abstract concept - it can be measured, managed and strategically shaped.

In this interactive and dynamic workshop, we will explore how the world's most successful companies are using the Denison model of effective culture to ensure sustainable growth, high employee engagement and adaptability in the age of AI disruption.

This workshop is not just a theory. You'll get specific tools and insights to help you start working on your culture right away. Through benchmarking, case study analyses and reflective exercises, you will learn how to recognize the strengths and weaknesses of your own organizational culture and how to start transforming it into a driver of business success.

If you are a CEO, board member or senior HR expert who wants clear and applicable strategies for culture development, this workshop is an opportunity you don't want to miss!

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