Mirela Saračević Trogrlić is a business consultant and founder of the consulting company CX by Design. She has extensive corporate experience and expertise in customer experience, marketing, digital transformation, and project management. Over twenty years of experience were gained in international corporations across several industries, including Creditanstalt Investment Bank, Metropolis Media, and A1 Telekom. Her work focuses on creativity, innovation, and transformation through conscious action aligned with personal and professional values and purpose. She is a strong advocate of user-centered design. Since 2022, she has been working as a business consultant in the areas of CX, business strategy, and project management. She also works as a trainer and facilitator of the Design Thinking methodology. Mirela is a certified Scrum Master, Executive Coach, Points of You practitioner, and NLP practitioner.
What can you expect at the workshop titled “Employee Journey as the Foundation of a Great Employee Experience – From First Contact to Offboarding”
Employee Experience does not happen by chance. It is the result of how an organization communicates, makes decisions, and acts toward its employees on a daily basis. Research shows that these experiences have a direct impact on engagement, productivity, and talent retention. According to Gallup, only 23% of employees globally are engaged (and just 7% in Croatia), while organizations that consciously manage the employee experience report lower turnover and higher profitability. Deloitte also highlights that most organizations still develop Employee Experience only partially, through isolated HR initiatives, rather than through a systematically designed Employee Journey.
The Employee Journey provides exactly that systematic perspective. It involves mapping the key touchpoints employees go through during their “lifecycle” within an organization—from the first contact with a candidate, through onboarding and everyday work, to the moment they leave. These moments, consciously or unconsciously, strongly shape employee engagement, performance, and the decision to stay with the company.
During this workshop, through a practical demo approach, we will show how to:
- map the Employee Journey from the employee’s perspective
- identify the key moments that matter that have the greatest impact on experience, engagement, and employer branding
- design an Employee Experience aligned with the organization’s values, culture, and identity
- connect the Employee Journey with concrete HR activities and processes
Participants will gain a clear, practical framework and real-life examples that they can immediately apply in their HR work, regardless of the size of their organization or the maturity level of their HR function.