Johan Driessens from Belgium is an internationally recognized keynote speaker, experience designer, and Founder & CEO of tHRibe World, an ecosystem of HR companies focused on a different approach to human resources and employer branding. He was named a Global Emerging Employer Branding Leader in 2018 and received the award for The Best Employer Branding Agency of Belgium in 2021. Through his unconventional yet highly effective approaches, Johan has helped hundreds of organizations worldwide build and strengthen their employer brands through experiences that people truly feel and remember.
With more than ten years of experience in employer branding, Johan supports organizations in turning strategies into real-life experiences that enhance employee engagement, commitment, and performance. He is known for his high-energy presentation style, sharp thinking, and ability to translate complex challenges into clear, powerful, and memorable concepts. He refers to himself as a Chief Enthusiasm Officer, firmly believing that culture is not what you say, but what people experience and remember.
Johan is the author of the book How to Live a More Enthusiastic Life in 5 Days and is frequently engaged as a speaker and facilitator at international conferences and workshops, sometimes delivering bold performances that reflect his creativity and passion for employer branding.
Johan is also a father of two and a huge fan of the local football club. Among the crowd, his alter ego 'Superman' is often mentioned, symbolizing his energetic and inspiring approach to work.
What can you expect at the lecture “The Future Memory Engineer“
We live in the experience economy. Today, success is no longer about being better, it’s about being different. People may forget what you say, but they will never forget how you made them feel.
In The Future Memory Engineer, Johan Driessens challenges HR leaders, executives, and change-makers to rethink how they connect with people: employees, candidates, and leaders alike. This high-energy keynote blends powerful international case studies, behavioral psychology, and practical frameworks to show how moments can be intentionally designed to create lasting impact.
Umjesto fokusa na procese, politike i prezentacije, Johan uvodi hrabar novi mindset: inženjering sjećanja. Jer kultura, angažman i liderstvo ne žive u dokumentima – oni žive u trenucima koje ljudi pamte. Vrijeme je da prijeđemo sa storytellinga na story living.
Key takeaways:
- Why being different beats being better as a competitive advantage in employer branding and leadership
- How to transform employee journeys into meaningful, memorable experiences
- How leaders can shift from managing processes to designing moments that truly stick
Expect inspiration, sharp insights, interaction - and a keynote that doesn’t just inform, but leaves a lasting mark.
What can you expect at the workshop “From Insight to Impact: Designing Moments That Matter“
As a continuation of the keynote The Future Memory Engineer, Johan Driessens will host a interactive workshop that translates inspiration into action.
In this hands-on session, participants move from thinking about experience to designing it. Through concrete exercises, group interaction and real-life cases, they will learn how to consciously design moments that activate culture, leadership and engagement in their own organizations.
This is not a traditional workshop with models and flipcharts. It’s an experience-driven session where participants feelwhat it means to turn strategy into memorable moments and leave with practical tools they can apply immediately.
What participants will experience and learn:
- How to identify the key moments that shape employee and leadership experience
- How to design small, intentional interventions with a big emotional impact
- How to make culture tangible, without extra complexity or bureaucracy
The workshop is energetic, highly interactive and designed to spark conversation long after the conference ends,turning insight into action, and ideas into experiences that truly stick.