Jasna is an expert in the development of organizational culture and change implementation, with many years of experience in managing projects that bring measurable results. As a certified employer branding consultant and long-time marketing director, she combines a deep understanding of the market, an analytical approach and an entrepreneurial mindset, which makes her one of the leading experts in the region on the topics of organizational culture and employer branding.
As a co-founder of Razum, Jasna helps organizations build a resilient, adaptable and successful culture. Her work is based on scientifically proven methods, including the Denison model of organizational culture, with adaptation to the specific challenges of the Croatian and European markets
Throughout her career, she has led numerous projects in which she has helped organizations recognize and strengthen their culture, which has resulted in increased employee engagement and better business results. She has built excellent communication skills through years of leading teams, education, workshops and consulting
What can you expect at the workshop "Organizational Culture – The Biggest Unused Business Asset or the Silent Growth Killer?"
Culture is not an abstract concept - it can be measured, managed and strategically shaped.
In this interactive and dynamic workshop, we will explore how the world's most successful companies are using the Denison model of effective culture to ensure sustainable growth, high employee engagement and adaptability in the age of AI disruption.
This workshop is not just a theory. You'll get specific tools and insights to help you start working on your culture right away. Through benchmarking, case study analyses and reflective exercises, you will learn how to recognize the strengths and weaknesses of your own organizational culture and how to start transforming it into a driver of business success.
If you are a CEO, board member or senior HR expert who wants clear and applicable strategies for culture development, this workshop is an opportunity you don't want to miss!