James Michael Lafferty is the Chairman of the Board of Katapult Digital, a global advertising agency, and KARE Homecare, a leader in the Middle East in the in-home healthcare space. James has often been described as one of the most unique and diversified business leaders in the world today. He has nearly 40 years of international experience in management, marketing, and organizational development, holding senior leadership roles at Procter & Gamble, Coca-Cola, and British American Tobacco across five continents.
Alongside his business career, he is an Olympic athletics coach, having coached athletes at the 2016, 2021, and 2024 Olympic Games, and is known for developing world-class pole vaulter EJ Obiena. He is also a world and Asian champion in powerlifting and a marathon runner.
He has received numerous awards, including CEO of the Year (Dubai) and multiple recognitions as one of Forbes Middle East’s Top 100 CEOs.
What you can expect at the lecture “Elevating Your Performance from Being a ‘Swimmer’ to a ‘Waterwalker’“
Most individuals and teams are good performers. They know how to “swim”.
However, in any organization or team there are those very few at the top who go beyond swimming to “water walking”. They simply take performance to a whole new level!
Making this shift from being a swimmer to a waterwalker is not genetic nor based on any inherent advantages; it’s simply a matter of adopting the right strategies and attitudes.
Based on a study of Waterwalkers in sports, yet with 100% applicable-to-business learnings, this dynamic presentation uses the world of sports as an engaging teaching tool to teach participants these strategies and attitudes. Participants can start elevating their performance to “Waterwalker” levels the next day!