Irena is a trainer and consultant specializing in the development of influence, persuasion, and sales skills in a business environment. As a board member and senior executive in the telecommunications industry, she spent 22 years leading sales and marketing teams and participating in strategic decision-making, giving her a deep understanding of executive thinking, business priorities, and decision-making criteria.
Today, as a trainer with the international training company Hansen Beck, she works with leading regional and international organizations on developing leadership, sales, negotiation, communication, and presentation skills. Irena combines hands-on leadership and sales experience with her role as a trainer, helping HR professionals and leaders present their ideas clearly, persuasively, and in a way that senior management recognizes as real business value.
What to expect at the workshop: "Sales Skills HR Can (and Should) Use "
Do you have a great idea or need investment for your HR project? You know your initiative will improve engagement, retain talent, and increase performance, but you’re not sure how to sell it to senior management and get the green light.
In this workshop, you will learn how to successfully “sell” your HR initiatives to decision-makers — clearly, persuasively, and in a language that leadership understands, accepts, and acts upon.
Through practical examples and hands-on exercises, you will learn:
- how to structure a proposal in a way that naturally leads to a decision
- how to link your initiative to the business priorities of decision-makers
- how to use storytelling and strong arguments to increase impact
- how to prepare for potential resistance and handle objections with confidence
This workshop is designed for HR professionals who want to increase their influence within the organization and learn how to effectively sell their ideas. If you have ideas that deserve the green light — this workshop is for you.