Business-savvy Commercial Executive & Sales Director, with outstanding skills in commercial sales management, business development and organizational growth. 20 years of progressive experience in B2B sales across 4 industries and expertise in creating value for current and potential clients, developing portfolios, launching products and distribution channels and win-win negotiation processes.

Empathic leader, focused on building strong relationships with team members and creating motivational environments that encourage brainstorming, idea sharing and cooperation.

What to expect from the lecture ‘Attract. Retain. Comply – A Fresh Blueprint for Benefits in the Age of Pay Transparency’

Are your employee benefits actually working for your business?

Most companies are investing more in benefits than ever before - yet very few can clearly connect that investment to measurable business outcomes. Too often, benefit programs grow over time without a clear strategy, becoming complex, expensive, and misaligned with what employees truly value. The real challenge today is not about cutting costs, it's about spending smarter. It’s about designing benefits that support your people’s real needs while directly reinforcing your company’s talent strategy and business goals.

At the same time, the landscape is rapidly changing. Employees are expecting more transparency, more personalization, and a clearer understanding of the total value of their compensation. Organizations that fail to evolve risk losing both trust and talent.

And now, the stakes are even higher. The EU Pay Transparency Directive is set to reshape how companies approach total compensation — and yes, that includes your benefits and pension plans. What used to sit quietly in the background will soon be part of a much more visible and accountable compensation framework.

Ignore these changes, and you may find yourself scrambling to adapt. But companies that rethink their benefits strategy now have a unique opportunity: to build transparent, data-driven, and strategically aligned programs that attract talent, retain key people, and remain fully compliant with the new regulatory environment.

In this session, we’ll explore how organizations can move beyond traditional benefits thinking and create a modern, sustainable benefits blueprint — one that balances employee expectations, regulatory requirements, and business performance.

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