The lecture HR Identity: The Iceberg Is Melting is a direct call to reassess the identity of the HR function and the HR manager who has spent too long trying to appear strategic, while often remaining stuck in operations. We are entering an era of profound technological change that will not only transform tools and processes, but also the way people work, collaborate, and experience security. For this very reason, the ability to lead through transition will become one of the decisive competencies of organizations.
This lecture analyzes how HR got to this point — from personnel administration to the still often unrealized ambition of becoming a strategic partner — and why its own reactive patterns continue to keep it on the margins. All current trends point to one conclusion: the HR of the future will not survive simply because it is “important,” but only if it becomes business-relevant through redefining its identity. The ice is melting. The question we seek to answer is: which old and new elements of HR identity will create value for companies in the near future, and which will remain on the disappearing iceberg?
