
What remains for people long after strategies end, presentations are closed, and slogans fade? Experience remains. The feeling. The energy.
To the HR Days conference comes Johan Driessens, a speaker you don’t just listen to passively, but experience. His messages are not theory, but a wake-up call to organizations that want to be places where people truly want to be, grow, and give more than expected.
A visionary of experiences who pushes the boundaries
Johan Driessens from Belgium is an internationally recognized keynote speaker, experience designer, and the founder and CEO of tHRibe World, an ecosystem of companies that help organizations turn ideas and strategies into real, lived human experiences.
He is the winner of the award for The Best Employer Branding Agency of Belgium 2021 and the recipient of the Global Emerging Leader 2018 recognition; however, what the audience remembers him for most are not his titles, but the energy, clarity, and courage with which he changes the way we think about culture, leadership, and the role of HR.
“Culture is not what you say. Culture is what people remember.”
That is the foundation of Johan's work. He believes that organizational culture is not built through documents, but through daily interactions, behaviors, and micro-moments that shape people's experiences. That is why he helps organizations turn abstract values into something concrete, tangible, and real—into moments that leave a mark.
In the keynote lecture The Future Memory Engineer, Johan Driessens will challenge HR leaders, directors, and change-makers to rethink the way they connect with people – employees, candidates, and leaders.
This high-energy lecture combines powerful international case studies, behavioral psychology, and practical frameworks to show how moments can be consciously designed and transformed into a lasting impact.
Instead of focusing on processes, policies, and presentations, Johan introduces a bold new mindset: memory engineering. Because culture, engagement, and leadership do not live in documents – they live in moments that people remember. It is time to move from storytelling to story living.
Be part of HR Days and listen to a speaker who comes not just to inform, but to leave a mark!





