As Head of Native Advertising at Ve\u010dernji list, Doris Kezi\u0107 is responsible for the strategic planning, development, and execution of native advertising projects for clients across various industries. She leads the native team responsible for creating creative concepts, content production, and the operational implementation of campaigns through all stages \u2014 from the initial brief to performance analysis. Throughout her career, she has designed and delivered several hundred campaigns for more than 300 brands, including projects in the field of employer branding, with a focus on integrating brand stories into relevant media contexts and achieving measurable communication goals.<\/p>\n\n\n\n
\"What to expect at the workshop: From HR to Headlines \u2013 The Role of Media in Employer Branding\"<\/strong><\/p>\n\n\n\n In this interactive workshop, participants explore how HR stories from within an organization can become relevant and engaging for the public. Through a mix of short introductory insights, hands\u2011on exercises, and teamwork, the workshop reveals how media actually think when deciding whether a story is worth publishing - and why many strong HR initiatives never make it beyond internal communication.<\/p>\n\n\n\n Participants will work through the full journey of an employer story: from identifying an authentic theme within the organization, to evaluating its media value, all the way to deciding how and where to publish it. The workshop brings together three perspectives - HR, media, and branded content - to show how employer branding steps outside the organization and becomes part of the wider public perception of an employer.<\/p>\n\n\n\n This is not a classic employer branding workshop focused on campaigns and slogans. It is a practical, experience\u2011based session where participants work on real examples and develop their own employer story that they can continue building within their organization.<\/p>\n\n\n\n What participants will experience and learn:<\/p>\n\n\n\n The workshop is dynamic and highly interactive, and participants leave with a concrete employer story and a clearer understanding of how HR can actively shape the public reputation of their organization.<\/p>","protected":false},"excerpt":{"rendered":" U ulozi Voditeljice native ogla\u0161avanja u Ve\u010dernjem listu, Doris Kezi\u0107 zadu\u017eena je za strate\u0161ko planiranje, razvoj i provedbu native ogla\u0161iva\u010dkih projekata za klijente iz razli\u010ditih industrija. Vodi native tim odgovoran za osmi\u0161ljavanje kreativnih koncepata, produkciju sadr\u017eaja te operativnu implementaciju kampanja…<\/p>","protected":false},"author":180,"featured_media":10570,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"speaker-category":[165],"speaker-tags":[109],"location":[],"class_list":["post-10656","speaker","type-speaker","status-publish","has-post-thumbnail","hentry","speaker-category-govornici-2026","speaker-tags-predavac"],"yoast_head":"\n\n