In her role as a Communications Specialist at Ve\u010dernji list, Ivona Radi\u0107 is responsible for B2B marketing and communications. Her work focuses on developing and implementing communication strategies and activities aimed at business partners, brand positioning, and strengthening relationships with key stakeholders. With more than ten years of professional experience, she has developed her career in public relations, journalism, and media sales. At Poslovni dnevnik, the business brand of Ve\u010dernji list, she focuses on promoting projects that connect companies with young talents and foster inclusivity in the labor market.<\/p>\n\n\n\n
\"What to expect at the workshop: From HR to Headlines \u2013 The Role of Media in Employer Branding\"<\/strong><\/p>\n\n\n\n In this interactive workshop, participants explore how HR stories from within an organization can become relevant and engaging for the public. Through a mix of short introductory insights, hands\u2011on exercises, and teamwork, the workshop reveals how media actually think when deciding whether a story is worth publishing - and why many strong HR initiatives never make it beyond internal communication.<\/p>\n\n\n\n Participants will work through the full journey of an employer story: from identifying an authentic theme within the organization, to evaluating its media value, all the way to deciding how and where to publish it. The workshop brings together three perspectives - HR, media, and branded content - to show how employer branding steps outside the organization and becomes part of the wider public perception of an employer.<\/p>\n\n\n\n This is not a classic employer branding workshop focused on campaigns and slogans. It is a practical, experience\u2011based session where participants work on real examples and develop their own employer story that they can continue building within their organization.<\/p>\n\n\n\n What participants will experience and learn:<\/p>\n\n\n\n The workshop is dynamic and highly interactive, and participants leave with a concrete employer story and a clearer understanding of how HR can actively shape the public reputation of their organization. <\/p>\n\n\n\n <\/p>","protected":false},"excerpt":{"rendered":" U ulozi komunikacijske stru\u010dnjakinje u Ve\u010dernjem listu, Ivona Radi\u0107 zadu\u017eena je za B2B marketing i komunikacije. U svom radu posve\u0107ena je razvoju i provedbi komunikacijskih strategija i aktivnosti usmjerenih prema poslovnim partnerima, pozicioniranju brenda te ja\u010danju odnosa s klju\u010dnim dionicima….<\/p>","protected":false},"author":180,"featured_media":10573,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"speaker-category":[165],"speaker-tags":[109],"location":[],"class_list":["post-10652","speaker","type-speaker","status-publish","has-post-thumbnail","hentry","speaker-category-govornici-2026","speaker-tags-predavac"],"yoast_head":"\n\n