Jelena Jelu\u0161i\u0107 is an organizational psychologist and HR consultant with more than 20 years of experience in human resources management. She is one of the pioneers of employer branding in Croatia, having built her career as an Employer Brand Manager at A1 Croatia and Photomath (now part of Google).\n\nIn 2023, she founded INSPO Consulting d.o.o., a consulting company specializing in HR and employer branding. She advises organizations on designing and improving the employee experience and developing HR initiatives that support engagement and talent retention. She views Employee Experience as the foundation of a healthy organizational culture and a strong, authentic employer brand.\n\nJelena is the recipient of the Employer Branding Impact Award in the Adria region, co-founder of the Engineering Management Meetup, and the author of several labor market research studies.<\/p>\n\n\n\n
What can you expect at the workshop titled<\/strong> \u201cEmployee Journey as the Foundation of a Great Employee Experience \u2013 From First Contact to Offboarding\u201d<\/strong><\/p>\n\n\n\n Employee Experience does not happen by chance. It is the result of how an organization communicates, makes decisions, and acts toward its employees on a daily basis. Research shows that these experiences have a direct impact on engagement, productivity, and talent retention. According to Gallup, only 23% of employees globally are engaged (and just 7% in Croatia), while organizations that consciously manage the employee experience report lower turnover and higher profitability. Deloitte also highlights that most organizations still develop Employee Experience only partially, through isolated HR initiatives, rather than through a systematically designed Employee Journey.<\/p>\n\n\n\n The Employee Journey provides exactly that systematic perspective. It involves mapping the key touchpoints employees go through during their \u201clifecycle\u201d within an organization\u2014from the first contact with a candidate, through onboarding and everyday work, to the moment they leave. These moments, consciously or unconsciously, strongly shape employee engagement, performance, and the decision to stay with the company.<\/p>\n\n\n\n During this workshop, through a practical demo approach, we will show how to:<\/p>\n\n\n\n Participants will gain a clear, practical framework and real-life examples that they can immediately apply in their HR work, regardless of the size of their organization or the maturity level of their HR function.<\/p>\n\n\n\n <\/p>","protected":false},"excerpt":{"rendered":" Jelena Jelu\u0161i\u0107\u00a0je organizacijska psihologinja i HR konzultantica s vi\u0161e od 20 godina iskustva u podru\u010dju upravljanja ljudskim potencijalima. Jedna je od pionirki employer brandinga u Hrvatskoj, a karijeru je gradila kao Employer Brand Manager u A1 Hrvatska i Photomathu, danas…<\/p>","protected":false},"author":180,"featured_media":10551,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"speaker-category":[165],"speaker-tags":[109],"location":[],"class_list":["post-10550","speaker","type-speaker","status-publish","has-post-thumbnail","hentry","speaker-category-govornici-2026","speaker-tags-predavac"],"yoast_head":"\n\n