{"id":3058,"date":"2020-09-14T11:10:32","date_gmt":"2020-09-14T09:10:32","guid":{"rendered":"https:\/\/hrdays.org\/?p=3058"},"modified":"2021-05-03T15:56:59","modified_gmt":"2021-05-03T13:56:59","slug":"smijese-li-se-vasi-zaposlenici-kad-ponedjeljkom-dodu-na-posao","status":"publish","type":"post","link":"https:\/\/hrdays.net\/en\/2020\/09\/14\/smijese-li-se-vasi-zaposlenici-kad-ponedjeljkom-dodu-na-posao\/","title":{"rendered":"Smije\u0161e li se va\u0161i zaposlenici kad ponedjeljkom do\u0111u na posao?"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Prema Johanu Driessensu, direktoru ‘entuzijazma’, ovo je jedno od najva\u017enijih pitanja u poslovanju.<\/strong><\/p>\n\n\n\n

Usprkos tome \u0161to smo o\u010dekivali neo\u010dekivano od \u010dovjeka koji s punim pravom (i ponosom!) nosi jedinstvenu titulu ‘direktora entuzijazma’, moramo priznati da je i nas iznenadio.<\/p>\n\n\n\n

Jer, tko je mogao predvidjeti da \u0107e Johan Driessens<\/strong>, glavni govornik i prvi predava\u010d ovogodi\u0161nje HR days konferencije, svoju ma\u0161tovitost i jedinstvenost publici predstaviti na samom startu, pojaviv\u0161i se na na\u0161im ekranima obu\u010den u kostim superheroja, i to ni manje ni vi\u0161e nego Supermana?<\/p>\n\n\n\n

Portretiraju\u0107i lik ‘\u010dovjeka od \u010delika’, Johan je predavanjem ‘Creating a valuable employer branding experience’<\/em> publici poku\u0161ao prenijeti poruku kako “svaki HR-ovac posjeduje odre\u0111enu poslovnu supermo\u0107 koja mu omogu\u0107uje stvaranje pozitivnih iskustava i emocija za zaposlenike”<\/strong><\/em>.<\/p>\n\n\n\n

Na nama je samo otkriti koja je to na\u0161a supermo\u0107!
Stvarajte posebna, jedinstvena iskustva<\/strong>
Prema Johanu, prije nego li krenemo s planiranjem tjedna ispred nas, moramo si postaviti sljede\u0107e pitanje: ‘Smije\u0161e li se na\u0161i zaposlenici kada ponedjeljkom do\u0111u na posao?’.<\/p>\n\n\n\n

Ako je odgovor potvrdan – sjajno, na pravom ste tragu! Me\u0111utim, ako je on negativan, ili pak niste sigurni \u0161to biste odgovorili, pravi je trenutak za promjene koje \u0107e uklju\u010divati ”stvaranje pozitivnijih, posebnih iskustava i emocija za va\u0161e zaposlenike”<\/strong><\/em>, pri\u010da Johan uz poja\u0161njenje kako \u017eivimo u dru\u0161tvu koje pogoni ‘ekonomija iskustava’. Gdjekad pozitivnih, a ponekad negativnih.<\/p>\n\n\n\n

A to je ujedno i razlog zbog kojeg se Johan, kojeg smatraju jednim od najkreativnijih arhitekata poslovnog iskustva, na konferenciji pojavio kostimiran. Poanta je u izazivanju emocija.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Iskustvo nam daje kredibilitet<\/h4>\n\n\n\n

Naime, poja\u0161njava Johan, ve\u0107ina tvrtki ima jasno i detaljno razra\u0111en poslovni plan, me\u0111utim, u dana\u0161nje vrijeme je podjednako va\u017eno imati razra\u0111en ‘experience plan’, odnosno nacrt temeljem kojeg \u0107emo stvarati (pozitivna) iskustva. Kako me\u0111u klijentima, tako i me\u0111u na\u0161im zaposlenicima.<\/p>\n\n\n\n

\u201eBrigom o kreiranju upe\u010datljivih iskustava, neovisno tome radi li se o komunikaciji i interakciji koju vodimo u\u017eivo, odnosno o aktivnostima na dru\u0161tvenim mre\u017eama, aktivno radimo na na\u0161em employer brandingu i stvaramo ambasadore brenda.”<\/strong><\/em><\/p>\n\n\n\n

Iskustvo donosi kudikamo vi\u0161e kredibiliteta nego standardne marketin\u0161ke aktivnosti, isti\u010de Johan i navodi primjer proizvo\u0111a\u010da \u017evaka\u0107ih guma koji je u nemilosrdnoj i brojnoj konkurenciji uspio ostvariti fantasti\u010dne rezultate prodaje unato\u010d tome \u0161to su njihovi proizvodi, u su\u0161tini jednaki onima drugih tvrtki, prodavani po vi\u0161oj cijeni.<\/p>\n\n\n\n

\u201eStvar je bila u tome \u0161to su uz svoj proizvod ponudili i sasvim druga\u010dije iskustvo. Njihove kaugume su prodavane u posebno dizajniranim aparatima u koje je bilo potrebno ubaciti kovanice i pokrenuti mehanizam kako bi proizvod iza\u0161ao van, za razliku od preostalih \u017evaka\u0107ih guma koje su se nalazile poredane jedna do druge na odre\u0111enoj polici. I to se ljudima svidjelo. Htjeli su kupovati skuplje \u017evaka\u0107e gume jer je proces kupnje od njih tra\u017eio odre\u0111eni anga\u017eman i druga\u010dije iskustvo. Drugim rije\u010dima, ljudi danas vi\u0161e ne \u017eeli biti pasivni konzumenti ve\u0107 aktivni sudionici odre\u0111enog procesa, a na nama je da im pritom ponudimo zanimljivo i pozitivno iskustvo\u201c<\/strong><\/em>, nagla\u0161ava Johan.
Od onboardinga do mirovine<\/strong>
U onim sjetnim trenucima kada razmi\u0161ljamo o tome kako su se odigrali na\u0161i \u017eivoti, umjesto da stvari sagledamo u cjelini, obi\u010dno se prisje\u0107amo pojedinih upe\u010datljivih trenutaka i na osnovu donosimo zaklju\u010dke jesmo li i koliko zadovoljni pro\u017eivljenim.<\/p>\n\n\n\n

Isto je i s na\u0161im poslom. Uvijek iznova se vra\u0107amo onim najposebnijim trenucima i iskustvima, pri\u010da Johan.<\/p>\n\n\n\n

\u201eNa\u0161 poslovni put pro\u017eet je brojnim iskustvima. Krenuv\u0161i od selekcijskog procesa, prijave na oglas koji nas je privukao i razgovora s budu\u0107im poslodavcem, preko pre-boarding i onboarding iskustava, upoznavanja i kasnijeg rada s kolegama, pa \u010dak i izlaznog razgovora kojeg vodimo ako odlu\u010dimo krenuti nekim drugim smjerom\u2026 Sva navedena iskustva vode do odre\u0111enih emocija, a emocije rezultiraju stvaranjem sje\u0107anja. Pobrinite se da ta sje\u0107anja budu pozitivna\u201c<\/strong><\/em>, zaklju\u010duje Johan.<\/p>","protected":false},"excerpt":{"rendered":"

Prema Johanu Driessensu, direktoru ‘entuzijazma’, ovo je jedno od najva\u017enijih pitanja u poslovanju. Usprkos tome \u0161to smo o\u010dekivali neo\u010dekivano od \u010dovjeka koji s punim pravom (i ponosom!) nosi jedinstvenu titulu ‘direktora entuzijazma’, moramo priznati da je i nas iznenadio. Jer,…<\/p>","protected":false},"author":2,"featured_media":3059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-3058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vijesti"],"yoast_head":"\nSmije\u0161e li se va\u0161i zaposlenici kad ponedjeljkom do\u0111u na posao? - HR Days<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hrdays.net\/en\/2020\/09\/14\/smijese-li-se-vasi-zaposlenici-kad-ponedjeljkom-dodu-na-posao\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smije\u0161e li se va\u0161i zaposlenici kad ponedjeljkom do\u0111u na posao? - HR Days\" \/>\n<meta property=\"og:description\" content=\"Prema Johanu Driessensu, direktoru ‘entuzijazma’, ovo je jedno od najva\u017enijih pitanja u poslovanju. Usprkos tome \u0161to smo o\u010dekivali neo\u010dekivano od \u010dovjeka koji s punim pravom (i ponosom!) nosi jedinstvenu titulu ‘direktora entuzijazma’, moramo priznati da je i nas iznenadio. 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