{"id":10662,"date":"2026-03-17T11:34:53","date_gmt":"2026-03-17T10:34:53","guid":{"rendered":"https:\/\/hrdays.net\/?page_id=10662"},"modified":"2026-03-17T11:34:54","modified_gmt":"2026-03-17T10:34:54","slug":"radionica-od-hr-a-do-headlinesa-uloga-medija-u-employer-brandingu","status":"publish","type":"page","link":"https:\/\/hrdays.net\/en\/radionica-od-hr-a-do-headlinesa-uloga-medija-u-employer-brandingu\/","title":{"rendered":"WORKSHOP: From HR to Headlines: The Role of the Media in Employer Branding"},"content":{"rendered":"<p>In this interactive workshop, participants explore how HR stories from within an organization can become relevant and engaging for the public. Through a mix of short introductory insights, hands\u2011on exercises, and teamwork, the workshop reveals how media actually think when deciding whether a story is worth publishing - and why many strong HR initiatives never make it beyond internal communication.<\/p>\n\n\n\n<p>Sudionici \u0107e kroz prakti\u010dan rad pro\u0107i cijeli put jedne employer pri\u010de \u2013 od prepoznavanja autenti\u010dne teme unutar organizacije, preko testiranja njezine medijske vrijednosti, do odluke kako i gdje takvu pri\u010du plasirati. U radionici se spajaju tri perspektive (HR-a, medija i branded sadr\u017eaja) &nbsp;kako bi se pokazalo na koji na\u010din employer branding izlazi iz organizacije i postaje dio \u0161ire javne percepcije poslodavca.<\/p>\n\n\n\n<p>This is not a classic employer branding workshop focused on campaigns and slogans. It is a practical, experience\u2011based session where participants work on real examples and develop their own employer story that they can continue building within their organization.<\/p>\n\n\n\n<p>What participants will experience and learn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>how media identify and select stories about employers<\/li>\n\n\n\n<li>how to distinguish an HR initiative from a media\u2011worthy story<\/li>\n\n\n\n<li>how to recognize authentic employee stories that can strengthen employer reputation<\/li>\n\n\n\n<li>how to decide whether a story belongs in editorial content or in a partner (native) collaboration<\/li>\n<\/ul>\n\n\n\n<p>The workshop is dynamic and highly interactive, and participants leave with a concrete employer story and a clearer understanding of how HR can actively shape the public reputation of their organization.<\/p>","protected":false},"excerpt":{"rendered":"<p>U ovoj interaktivnoj radionici sudionici istra\u017euju kako HR pri\u010de iz organizacije mogu postati relevantne i zanimljive za javni prostor. Kroz kombinaciju kratkih uvodnih uvida, interaktivnih vje\u017ebi i timskog rada, radionica otkriva kako mediji zapravo razmi\u0161ljaju kada odlu\u010duju ho\u0107e li neku&#8230;<\/p>","protected":false},"author":119,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"tags":[],"class_list":["post-10662","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RADIONICA: Od HR-a do headlinesa: Uloga medija u employer brandingu - HR Days<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hrdays.net\/en\/radionica-od-hr-a-do-headlinesa-uloga-medija-u-employer-brandingu\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RADIONICA: Od HR-a do headlinesa: Uloga medija u employer brandingu - HR Days\" \/>\n<meta property=\"og:description\" content=\"U ovoj interaktivnoj radionici sudionici istra\u017euju kako HR pri\u010de iz organizacije mogu postati relevantne i zanimljive za javni prostor. Kroz kombinaciju kratkih uvodnih uvida, interaktivnih vje\u017ebi i timskog rada, radionica otkriva kako mediji zapravo razmi\u0161ljaju kada odlu\u010duju ho\u0107e li neku...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hrdays.net\/en\/radionica-od-hr-a-do-headlinesa-uloga-medija-u-employer-brandingu\/\" \/>\n<meta property=\"og:site_name\" content=\"HR Days\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-17T10:34:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hrdays.net\/wp-content\/uploads\/2021\/03\/rovinj-conference-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"573\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hrdays.net\/radionica-od-hr-a-do-headlinesa-uloga-medija-u-employer-brandingu\/\",\"url\":\"https:\/\/hrdays.net\/radionica-od-hr-a-do-headlinesa-uloga-medija-u-employer-brandingu\/\",\"name\":\"RADIONICA: Od HR-a do headlinesa: Uloga medija u employer brandingu - HR Days\",\"isPartOf\":{\"@id\":\"https:\/\/hrdays.net\/#website\"},\"datePublished\":\"2026-03-17T10:34:53+00:00\",\"dateModified\":\"2026-03-17T10:34:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/hrdays.net\/radionica-od-hr-a-do-headlinesa-uloga-medija-u-employer-brandingu\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hrdays.net\/radionica-od-hr-a-do-headlinesa-uloga-medija-u-employer-brandingu\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hrdays.net\/radionica-od-hr-a-do-headlinesa-uloga-medija-u-employer-brandingu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hrdays.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RADIONICA: Od HR-a do headlinesa: Uloga medija u employer brandingu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hrdays.net\/#website\",\"url\":\"https:\/\/hrdays.net\/\",\"name\":\"HR Days\",\"description\":\"HRDays - konferencija o upravljanju ljudskim resursima\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hrdays.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RADIONICA: Od HR-a do headlinesa: Uloga medija u employer brandingu - HR Days","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hrdays.net\/en\/radionica-od-hr-a-do-headlinesa-uloga-medija-u-employer-brandingu\/","og_locale":"en_GB","og_type":"article","og_title":"RADIONICA: Od HR-a do headlinesa: Uloga medija u employer brandingu - HR Days","og_description":"U ovoj interaktivnoj radionici sudionici istra\u017euju kako HR pri\u010de iz organizacije mogu postati relevantne i zanimljive za javni prostor. 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