{"id":10628,"date":"2026-03-11T12:16:45","date_gmt":"2026-03-11T11:16:45","guid":{"rendered":"https:\/\/hrdays.net\/?page_id=10628"},"modified":"2026-03-11T12:16:46","modified_gmt":"2026-03-11T11:16:46","slug":"predavanje-the-future-memory-engineer","status":"publish","type":"page","link":"https:\/\/hrdays.net\/en\/predavanje-the-future-memory-engineer\/","title":{"rendered":"PREDAVANJE: The Future Memory Engineer"},"content":{"rendered":"<p class=\"translation-block\">We live in the experience economy. Today, success is no longer about being better, it\u2019s about being different. People may forget what you say, but they will never forget how you made them feel.<\/p>\n\n\n\n<p class=\"translation-block\">In <strong>The Future Memory Engineer<\/strong>, Johan Driessens challenges HR leaders, executives, and change-makers to rethink how they connect with people:  employees, candidates, and leaders alike. This high-energy keynote blends powerful international case studies, behavioral psychology, and practical frameworks to show how moments can be intentionally designed to create lasting impact.<\/p>\n\n\n\n<p class=\"translation-block\">Instead of focusing on processes, policies, and presentations, Johan introduces a bold new mindset: memory engineering. Because culture, engagement, and leadership do not live in documents \u2013 they live in moments that people remember. It is time to move from storytelling to story living.<\/p>\n\n\n\n<p><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Why being different beats being better as a competitive advantage in employer branding and leadership<\/li>\n\n\n\n<li>How to transform employee journeys into meaningful, memorable experiences<\/li>\n\n\n\n<li>How leaders can shift from managing processes to designing moments that truly stick<\/li>\n<\/ul>\n\n\n\n<p>Expect inspiration, sharp insights, interaction - and a keynote that doesn\u2019t just inform, but leaves a lasting mark.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u017divimo u ekonomiji iskustava. Uspjeh danas vi\u0161e nije stvar toga da budemo bolji \u2013 ve\u0107 da budemo&nbsp;druga\u010diji. Ljudi mogu zaboraviti \u0161to ste rekli, ali nikada ne\u0107e zaboraviti kako ste se uz vas osje\u0107ali. U predavanju&nbsp;The Future Memory Engineer&nbsp;Johan Driessens izaziva&#8230;<\/p>","protected":false},"author":119,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"tags":[],"class_list":["post-10628","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PREDAVANJE: The Future Memory Engineer - HR Days<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hrdays.net\/en\/predavanje-the-future-memory-engineer\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PREDAVANJE: The Future Memory Engineer - HR Days\" \/>\n<meta property=\"og:description\" content=\"\u017divimo u ekonomiji iskustava. Uspjeh danas vi\u0161e nije stvar toga da budemo bolji \u2013 ve\u0107 da budemo&nbsp;druga\u010diji. Ljudi mogu zaboraviti \u0161to ste rekli, ali nikada ne\u0107e zaboraviti kako ste se uz vas osje\u0107ali. U predavanju&nbsp;The Future Memory Engineer&nbsp;Johan Driessens izaziva...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hrdays.net\/en\/predavanje-the-future-memory-engineer\/\" \/>\n<meta property=\"og:site_name\" content=\"HR Days\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-11T11:16:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hrdays.net\/wp-content\/uploads\/2021\/03\/rovinj-conference-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"573\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hrdays.net\/predavanje-the-future-memory-engineer\/\",\"url\":\"https:\/\/hrdays.net\/predavanje-the-future-memory-engineer\/\",\"name\":\"PREDAVANJE: The Future Memory Engineer - HR Days\",\"isPartOf\":{\"@id\":\"https:\/\/hrdays.net\/#website\"},\"datePublished\":\"2026-03-11T11:16:45+00:00\",\"dateModified\":\"2026-03-11T11:16:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/hrdays.net\/predavanje-the-future-memory-engineer\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hrdays.net\/predavanje-the-future-memory-engineer\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hrdays.net\/predavanje-the-future-memory-engineer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hrdays.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PREDAVANJE: The Future Memory Engineer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hrdays.net\/#website\",\"url\":\"https:\/\/hrdays.net\/\",\"name\":\"HR Days\",\"description\":\"HRDays - konferencija o upravljanju ljudskim resursima\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hrdays.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PREDAVANJE: The Future Memory Engineer - HR Days","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hrdays.net\/en\/predavanje-the-future-memory-engineer\/","og_locale":"en_GB","og_type":"article","og_title":"PREDAVANJE: The Future Memory Engineer - HR Days","og_description":"\u017divimo u ekonomiji iskustava. Uspjeh danas vi\u0161e nije stvar toga da budemo bolji \u2013 ve\u0107 da budemo&nbsp;druga\u010diji. Ljudi mogu zaboraviti \u0161to ste rekli, ali nikada ne\u0107e zaboraviti kako ste se uz vas osje\u0107ali. U predavanju&nbsp;The Future Memory Engineer&nbsp;Johan Driessens izaziva...","og_url":"https:\/\/hrdays.net\/en\/predavanje-the-future-memory-engineer\/","og_site_name":"HR Days","article_modified_time":"2026-03-11T11:16:46+00:00","og_image":[{"width":1200,"height":573,"url":"https:\/\/hrdays.net\/wp-content\/uploads\/2021\/03\/rovinj-conference-2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hrdays.net\/predavanje-the-future-memory-engineer\/","url":"https:\/\/hrdays.net\/predavanje-the-future-memory-engineer\/","name":"PREDAVANJE: The Future Memory Engineer - HR Days","isPartOf":{"@id":"https:\/\/hrdays.net\/#website"},"datePublished":"2026-03-11T11:16:45+00:00","dateModified":"2026-03-11T11:16:46+00:00","breadcrumb":{"@id":"https:\/\/hrdays.net\/predavanje-the-future-memory-engineer\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hrdays.net\/predavanje-the-future-memory-engineer\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/hrdays.net\/predavanje-the-future-memory-engineer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hrdays.net\/"},{"@type":"ListItem","position":2,"name":"PREDAVANJE: The Future Memory Engineer"}]},{"@type":"WebSite","@id":"https:\/\/hrdays.net\/#website","url":"https:\/\/hrdays.net\/","name":"HR Days","description":"HRDays - konferencija o upravljanju ljudskim resursima","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hrdays.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/hrdays.net\/en\/wp-json\/wp\/v2\/pages\/10628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hrdays.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hrdays.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hrdays.net\/en\/wp-json\/wp\/v2\/users\/119"}],"replies":[{"embeddable":true,"href":"https:\/\/hrdays.net\/en\/wp-json\/wp\/v2\/comments?post=10628"}],"version-history":[{"count":1,"href":"https:\/\/hrdays.net\/en\/wp-json\/wp\/v2\/pages\/10628\/revisions"}],"predecessor-version":[{"id":10629,"href":"https:\/\/hrdays.net\/en\/wp-json\/wp\/v2\/pages\/10628\/revisions\/10629"}],"wp:attachment":[{"href":"https:\/\/hrdays.net\/en\/wp-json\/wp\/v2\/media?parent=10628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hrdays.net\/en\/wp-json\/wp\/v2\/categories?post=10628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hrdays.net\/en\/wp-json\/wp\/v2\/tags?post=10628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}