{"id":10544,"date":"2026-03-09T14:37:45","date_gmt":"2026-03-09T13:37:45","guid":{"rendered":"https:\/\/hrdays.net\/?page_id=10544"},"modified":"2026-03-09T14:37:47","modified_gmt":"2026-03-09T13:37:47","slug":"predavanje-amelicor-group-case-study-zasto-ostaju-oni-koji-mogu-ici-bilo-gdje","status":"publish","type":"page","link":"https:\/\/hrdays.net\/en\/predavanje-amelicor-group-case-study-zasto-ostaju-oni-koji-mogu-ici-bilo-gdje\/","title":{"rendered":"LECTURE: Amelicor Group Case Study: Why those who can go anywhere choose to stay"},"content":{"rendered":"<p>In an era of loud employer branding campaigns, viral videos, and inflated promises, more and more companies are facing the same question: how can they retain top talent in the long term, without noise, clich\u00e9s, or huge budgets?<\/p>\n\n\n\n<p>This presentation offers a practical, deliberately \u201cold-fashioned\u201d perspective on employer branding, based on authenticity, trust, and real relationships. Through concrete examples from practice, we will show that loyalty and belonging are not built through campaigns, but through behavir, everyday, consistent, and sincere.<\/p>\n\n\n\n<p>We will cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to retain employees without aggressive employer branding activities<\/li>\n\n\n\n<li>Why projects with real social impact give deeper meaning to work<\/li>\n\n\n\n<li>How leadership by example creates a stronger culture than formal development programs<\/li>\n\n\n\n<li>Why security and stability are crucial factors in uncertain times<\/li>\n\n\n\n<li>How recommendations and trust become the most powerful employer branding tools<\/li>\n\n\n\n<li>How understanding the local community increases employee engagement<\/li>\n\n\n\n<li>Why small, consistent initiatives build loyalty over the long term<\/li>\n\n\n\n<li>What it truly means to be a \u201cfamily company\u201d in practice<\/li>\n\n\n\n<li>Why authenticity is the only HR trend that lasts in the long run<\/li>\n<\/ul>\n\n\n\n<p>The presentation is intended for HR professionals, managers, and leaders who want to build a sustainable, resilient, and human organizational culture - where people stay because they want to, not because they have to.<\/p>","protected":false},"excerpt":{"rendered":"<p>U vremenu glasnih employer branding kampanja, viralnih videa i napuhanih obe\u0107anja, sve vi\u0161e kompanija suo\u010dava se s istim pitanjem: kako dugoro\u010dno zadr\u017eati kvalitetne zaposlenike, bez buke, bez floskula i bez velikih bud\u017eeta? Ovo predavanje donosi prakti\u010dan, svjesno \u201cstaromodan\u201d pogled na&#8230;<\/p>","protected":false},"author":119,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"tags":[],"class_list":["post-10544","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PREDAVANJE: Amelicor Group Case Study: Za\u0161to ostaju oni koji mogu i\u0107i bilo gdje - HR Days<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hrdays.net\/en\/predavanje-amelicor-group-case-study-zasto-ostaju-oni-koji-mogu-ici-bilo-gdje\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PREDAVANJE: Amelicor Group Case Study: Za\u0161to ostaju oni koji mogu i\u0107i bilo gdje - HR Days\" \/>\n<meta property=\"og:description\" content=\"U vremenu glasnih employer branding kampanja, viralnih videa i napuhanih obe\u0107anja, sve vi\u0161e kompanija suo\u010dava se s istim pitanjem: kako dugoro\u010dno zadr\u017eati kvalitetne zaposlenike, bez buke, bez floskula i bez velikih bud\u017eeta? Ovo predavanje donosi prakti\u010dan, svjesno \u201cstaromodan\u201d pogled na...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hrdays.net\/en\/predavanje-amelicor-group-case-study-zasto-ostaju-oni-koji-mogu-ici-bilo-gdje\/\" \/>\n<meta property=\"og:site_name\" content=\"HR Days\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-09T13:37:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hrdays.net\/wp-content\/uploads\/2021\/03\/rovinj-conference-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"573\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hrdays.net\/predavanje-amelicor-group-case-study-zasto-ostaju-oni-koji-mogu-ici-bilo-gdje\/\",\"url\":\"https:\/\/hrdays.net\/predavanje-amelicor-group-case-study-zasto-ostaju-oni-koji-mogu-ici-bilo-gdje\/\",\"name\":\"PREDAVANJE: Amelicor Group Case Study: Za\u0161to ostaju oni koji mogu i\u0107i bilo gdje - HR Days\",\"isPartOf\":{\"@id\":\"https:\/\/hrdays.net\/#website\"},\"datePublished\":\"2026-03-09T13:37:45+00:00\",\"dateModified\":\"2026-03-09T13:37:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/hrdays.net\/predavanje-amelicor-group-case-study-zasto-ostaju-oni-koji-mogu-ici-bilo-gdje\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hrdays.net\/predavanje-amelicor-group-case-study-zasto-ostaju-oni-koji-mogu-ici-bilo-gdje\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hrdays.net\/predavanje-amelicor-group-case-study-zasto-ostaju-oni-koji-mogu-ici-bilo-gdje\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hrdays.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PREDAVANJE: Amelicor Group Case Study: Za\u0161to ostaju oni koji mogu i\u0107i bilo gdje\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hrdays.net\/#website\",\"url\":\"https:\/\/hrdays.net\/\",\"name\":\"HR Days\",\"description\":\"HRDays - konferencija o upravljanju ljudskim resursima\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hrdays.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PREDAVANJE: Amelicor Group Case Study: Za\u0161to ostaju oni koji mogu i\u0107i bilo gdje - HR Days","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hrdays.net\/en\/predavanje-amelicor-group-case-study-zasto-ostaju-oni-koji-mogu-ici-bilo-gdje\/","og_locale":"en_GB","og_type":"article","og_title":"PREDAVANJE: Amelicor Group Case Study: Za\u0161to ostaju oni koji mogu i\u0107i bilo gdje - HR Days","og_description":"U vremenu glasnih employer branding kampanja, viralnih videa i napuhanih obe\u0107anja, sve vi\u0161e kompanija suo\u010dava se s istim pitanjem: kako dugoro\u010dno zadr\u017eati kvalitetne zaposlenike, bez buke, bez floskula i bez velikih bud\u017eeta? 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